Workers in H&M FactoryHey H&M, you seem to be quite lost. Or did you forget your destination altogether?

Here’s a short version of what you need to do:

  • Turn around
    Turn around
    to stay true
    to your commitment
  • Go straight
    Go straight
    to your suppliers
  • Turn right
    Take the right turn
    to make sure workers
    get paid a living wage

In 2013 H&M committed to ensuring living wages by 2018, which brought the brand a lot of positive media coverage. Now H&M is trying to cover up that commitment, pretending they have been saying something else all along.

Meanwhile hundreds of thousands of workers making H&M clothing still cannot lift themselves out of poverty with the hard work hidden behind the glossy storefronts.

H&M has the financial means and the power to stay true to their original commitment. Not only that – they could even go beyond that and cover their whole supply chain.

Help turn H&M Around!

take action


the latest from the campaign

Destination: Living Wage

where H&M should go to


debunking H&M, and about this campaign

Delve deeper

H&M produces fancy Corporate Social Responsibility reports and many long-worded approaches, pilot schemes and roadmaps. However, the reality in the factories is often strikingly different.
We have gathered research, interviewed workers in several countries, and also preserved some of the promises that H&M "conveniently" removed from earlier versions of their website.