Hey H&M, you seem to be quite lost. Or did you forget your destination altogether?

You committed to reaching Living Wage for workers who make your clothes by 2018.

Remember that, H&M? You even drew up a roadmap, and you got loud cheers from all over the world.
It looks like you threw the roadmap out the window and you now need some help to get to your original destination before 2018 is over.

Here’s a short version of what you need to do:

  • Turn around
    Turn around
    to stay true
    to your commitment
  • Go straight
    Go straight
    to your suppliers
  • Turn right
    Take the right turn
    to make sure workers
    get paid a living wage


In 2013 H&M committed to ensuring living wages by 2018, which brought the brand a lot of positive media coverage. Now H&M is trying to cover up that commitment, pretending they have been saying something else all along.

Meanwhile hundreds of thousands of workers making H&M clothing still cannot lift themselves out of poverty with the hard work hidden behind the glossy storefronts.

H&M has the financial means and the power to stay true to their original commitment. Not only that – they could even go beyond that and cover their whole supply chain.

You have a voice in determining H&M’s course of action! 

What you can do:

Sign the petition

logo wemove.eu

We've teamed up with wemove.eu to let our voices be heard.

So please sign the petition and let your friends know to do the same!

Use your voice on social media

See the twitterfeed:

You could also tweet one of these messages:

I want workers behind @HM clothes to be paid a living wage – as #HM promised they would be by 2018! #TurnAroundHM #LivingWageNow
I want #LivingWageNow for workers in @HM supply chain! #TurnAroundHM - Stop turning your back on the living wage commitment! #HM
Hey, @HM, you committed to making sure that workers are paid a #LivingWage by 2018. Make it happen, #HM! #TurnAroundHM #LivingWageNow

Make sure to check back and follow our social media for more ways to support this effort, and/or sign up for our newsletter.

Latest News

20 July, 2018

H&M’s Hypocrisy - When it comes to brand activism, look at actions, not words

H&M is busy expanding production around the globe, searching for the cheapest possible labor - despite their promises to the contrary. A piece this month exposed labor abuses at the Hawassa Industrial Park in Ethiopia, H&M’s latest sourcing location.

10 July, 2018

H&M fails to show leadership on minimum wage in Bangladesh

Clean Clothes Campaign has urged H&M to show leadership on the way toward living wages for garment workers in Bangladesh who are due to finally have their minimum wage revised. Despite paying lip service to the need for a minimum wage increase, H&M has so far failed to publicly support workers’ demands.

08 June, 2018

“Turn Around, H&M!” campaigners demand transparency on H&M's wage efforts

In a letter to H&M's Head of Sustainability the "Turn Around, H&M!" campaigners pointed out the different ways in which the response to CCC's public letter sent in March was unsatisfactory. Campaigners once again called for concrete data and expressed the expectation that H&M will yet live up to its commitment that 850,000 workers would be paid a living wage this year.

See all news


Where we want H&M to get their workers is to a wage that is earned in a standard working week of no more than 48 hours, and that allows a garment worker to be able to buy food for herself and her family, pay the rent, pay for healthcare, clothing, transportation and education and have a small amount of savings for when something unexpected happens.

  • Food
  • Rent
  • Healthcare
  • Clothing
  • Transportation
  • Education
  • Savings


One of the people whose hard work goes into what we find in H&M’s stores recently told us: "I would give everything to be able to buy a toy car for my four children. I dream about it day and night, but I doubt I would ever be able to make this come true."

The origin of the journey we want H&M to undertake is the current situation, in which hundreds of thousands of workers have to constantly worry about how to feed themselves and their families, how to make sure they do not find themselves without a roof above their heads, what to do about the unavoidable fees if they want to send their children to school, what would happen if there is a medical emergency …
What it is like to live on poverty wages is evident from Sokhaeng’s story reported in Worker diaries: "Despite earning the minimum wage, Sokhaeng’s pay often did not cover all of her expenses and obligations. Consider the demands on her July paycheck. In the week she received her payment, she sent 560,000 riels to her mother using the mobile money service Wing; gave her brother an 80,000 riels loan repayment; paid her and Pisen’s rent and utility bills for 163,000 riels; and bought 137,900 riels of basic items for the home. Within a matter of days, Sokhaeng had spent nearly all of her salary, which left her with a fraction of the cash that she needed to meet the rest of the month’s expenses."