Hey H&M, you seem to be quite lost. Or did you forget your destination altogether?

You committed to reaching Living Wage for workers who make your clothes by 2018.

Remember that, H&M? You even drew up a roadmap, and you got loud cheers from all over the world.
It looks like you threw the roadmap out the window and you now need some help to get to your original destination before 2018 is over.

Here’s a short version of what you need to do:

  • Turn around
    Turn around
    to stay true
    to your commitment
  • Go straight
    Go straight
    to your suppliers
  • Turn right
    Take the right turn
    to make sure workers
    get paid a living wage


In 2013 H&M committed to ensuring living wages by 2018, which brought the brand a lot of positive media coverage. Now H&M is trying to cover up that commitment, pretending they have been saying something else all along.

Meanwhile hundreds of thousands of workers making H&M clothing still cannot lift themselves out of poverty with the hard work hidden behind the glossy storefronts.

H&M has the financial means and the power to stay true to their original commitment. Not only that – they could even go beyond that and cover their whole supply chain.

You have a voice in determining H&M’s course of action! 

What you can do:

Sign the petition

logo wemove.eu

We've teamed up with wemove.eu to let our voices be heard.

So please sign the petition and let your friends know to do the same!

Use your voice on social media

See the twitterfeed:

You could also tweet one of these messages:

I want workers behind @HM clothes to be paid a living wage – as #HM promised they would be by 2018! #TurnAroundHM #LivingWageNow
I want #LivingWageNow for workers in @HM supply chain! #TurnAroundHM - Stop turning your back on the living wage commitment! #HM
Hey, @HM, you committed to making sure that workers are paid a #LivingWage by 2018. Make it happen, #HM! #TurnAroundHM #LivingWageNow

Make sure to check back and follow our social media for more ways to support this effort, and/or sign up for our newsletter.


08 June, 2018

“Turn Around, H&M!” campaigners demand transparency on H&M's wage efforts

In a letter to H&M's Head of Sustainability the "Turn Around, H&M!" campaigners pointed out the different ways in which the response to CCC's public letter sent in March was unsatisfactory. Campaigners once again called for concrete data and expressed the expectation that H&M will yet live up to its commitment that 850,000 workers would be paid a living wage this year.

04 June, 2018

Low wages in H&M supply chain lead to gender based violence

A global coalition of trade unions, worker rights and human rights organizations released a groundbreaking research report documenting gender based violence in H&M garment supply chain. The report points out that H&M’s failure to ensure garment workers are paid a living wage exposes women workers to risks of violence in numerous ways. The coalition calls on H&M take immediate action to end the violence and harassment that women garment workers are forced to endure daily.

09 May, 2018

Campaign gaining momentum around Europe

Clean Clothes Campaign national coalitions and other activists supported the #TurnAroundHM day of action in Stockholm in various ways. Media in a number of countries received press releases. CCC representatives gave interviews to local journalists, amplified the campaign on social media, and organized street actions such as the ones in Helsinki and Berlin.

08 May, 2018

“Turn Around, H&M!” campaign at H&M's doorstep in Stockholm

Activists brought the demand for H&M to fulfil the living wage commitment to Stockholm, the company's home base. The annual shareholders meeting took place there today, and #TurnAroundHM campaigners made sure that shareholders were aware of the broad support for the campaign's central demand. Over 75,000 people joined the campaign in just three days

07 May, 2018

Workers and activists call on H&M’s shareholders to fulfill the living wage commitment

As H&M’s shareholders are gathering in Stockholm for their annual meeting (AGM), the growing international coalition behind the “Turn Around, H&M!” campaign is drawing attention to the fact that H&M is on course to let down hundreds of thousands of workers who have been waiting for a living wage.

01 May, 2018

Let's make H&M stop turning its back on the living wage commitment!

Clean Clothes Campaign is dedicating this year’s International Labour Day to the hundreds of thousands of workers who produce garments for H&M and are waiting for the brand to stop turning its back on the commitment that living wages would become a reality by 2018. Our “Turn Around, H&M!” campaign will continue throughout the year, aiming to stop the brand from heading in the direction of letting down 850,000 workers who are waiting to start receiving living wages – as H&M vowed they would by this year.


Where we want H&M to get their workers is to a wage that is earned in a standard working week of no more than 48 hours, and that allows a garment worker to be able to buy food for herself and her family, pay the rent, pay for healthcare, clothing, transportation and education and have a small amount of savings for when something unexpected happens.

  • Food
  • Rent
  • Healthcare
  • Clothing
  • Transportation
  • Education
  • Savings


One of the people whose hard work goes into what we find in H&M’s stores recently told us: "I would give everything to be able to buy a toy car for my four children. I dream about it day and night, but I doubt I would ever be able to make this come true."

The origin of the journey we want H&M to undertake is the current situation, in which hundreds of thousands of workers have to constantly worry about how to feed themselves and their families, how to make sure they do not find themselves without a roof above their heads, what to do about the unavoidable fees if they want to send their children to school, what would happen if there is a medical emergency …
What it is like to live on poverty wages is evident from Sokhaeng’s story reported in Worker diaries: "Despite earning the minimum wage, Sokhaeng’s pay often did not cover all of her expenses and obligations. Consider the demands on her July paycheck. In the week she received her payment, she sent 560,000 riels to her mother using the mobile money service Wing; gave her brother an 80,000 riels loan repayment; paid her and Pisen’s rent and utility bills for 163,000 riels; and bought 137,900 riels of basic items for the home. Within a matter of days, Sokhaeng had spent nearly all of her salary, which left her with a fraction of the cash that she needed to meet the rest of the month’s expenses."